20 LinkedIn headline & hook formulas

01

I help [audience] [achieve outcome] with [method] | [proof or credential]

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02

[Role] at [Company] | Helping [audience] go from [before] to [after]

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03

[Outcome] for [audience] → [service 1] · [service 2] · [service 3]

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04

Founder, [Company] | [Number] [results] for [audience] | Speaker on [topic]

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05

Turning [audience]'s [asset] into [result] | [Newsletter name] — [subscribers] readers

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06

[Audience] hire me when they need [result] fast | [Proof]

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07

[Topic] made simple for [audience] | Weekly playbooks on [theme]

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08

Building [type of company] in [location] | Ex-[credential] | DM me about [offer]

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09

I spent [time] doing [thing]. Here's what actually worked:

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10

[Number] [tools / mistakes / lessons] every [audience] should know in 2026:

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11

Most [audience] think [common belief]. The data says otherwise.

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12

We grew [metric] from [x] to [y] in [time]. No ads. Here's the system:

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13

Stop doing [common habit]. Do this instead:

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14

If I had to start [goal] from zero today, I'd do these [number] things:

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15

[Big name] does [thing] differently. Here's what you can copy:

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16

A client asked me: "[question]". My answer surprised them.

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17

The [number]-minute routine that replaced my [costly thing]:

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18

Unpopular opinion: [contrarian statement].

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19

Save this before your next [event / task]:

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20

[Number] lines of feedback that changed how I [skill]:

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